I was asked by Canoe Inc to shoot the press event at their pop-up thrift store in Old Street.

The Thrift Store project was amazing and combined two outstanding initiatives:

1. To donate 100% of their sales on Black Friday to grassroots NGOs

web-patagonia_thrift-store_1

2. To sell Patagonia clothing that had been repaired for resale.

As well as shooting the arrival of guests I took interior setup shots and exterior mood shots for use both internal use by Patagonia and Canoe Inc. and for press.