I was asked by Canoe Inc to shoot the press event at their pop-up thrift store in Old Street.
The Thrift Store project was amazing and combined two outstanding initiatives:
1. To donate 100% of their sales on Black Friday to grassroots NGOs
2. To sell Patagonia clothing that had been repaired for resale.
As well as shooting the arrival of guests I took interior setup shots and exterior mood shots for use both internal use by Patagonia and Canoe Inc. and for press.
Factory Media commissioned me to shoot images of dogs for use on Medicanimals website and social media.
I was asked to come up with something that would be striking and farm clicks.
I set up a studio where people we contacted brought their dogs to be shot biting bacon bubbles.
The shoot was a great success and both Factory and their client Medicanimal were very pleased.